Makeup Over 40

Affordable beauty at any age

Makeup Tips for Women Over 40: Achieve a Youthful Glow with Drugstore Products

Aging gracefully doesn’t mean you can’t have fun with makeup! For women over 40, the key to looking younger is all about enhancing your natural beauty with the right products and techniques. With a few smart choices, you can create a fresh, radiant look without breaking the bank. Here are some tips and drugstore brand recommendations to help you achieve that youthful glow.

1. Hydrate, Hydrate, Hydrate!

• Tip: Prepping your skin with a good moisturizer is essential. Mature skin tends to be drier, which can make fine lines more noticeable. Look for a hydrating primer that plumps up your skin and creates a smooth base for makeup.
• Recommendation: e.l.f. Hydrating Face Primer – This lightweight, hydrating primer is infused with vitamins A, C, and E, perfect for giving your skin a smooth, youthful appearance.

2. Choose a Lightweight Foundation

• Tip: Heavy foundation can settle into fine lines, making them more visible. Opt for a lightweight, luminous foundation that evens out your skin tone without caking.
• Recommendation: L’Oréal Paris True Match Lumi Healthy Luminous Makeup – This foundation provides buildable coverage with a radiant finish, perfect for mature skin.

3. Brighten Up Your Under-Eyes

• Tip: Dark circles and under-eye puffiness can add years to your appearance. Use a creamy concealer that brightens and hydrates the under-eye area without settling into fine lines.
• Recommendation: Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer – This drugstore favorite contains goji berry and Haloxyl to brighten and reduce puffiness.

4. Blush for a Healthy Flush

• Tip: A pop of color on the cheeks can make you look more youthful and vibrant. Opt for cream blushes that blend seamlessly into the skin, giving a natural, dewy finish.
• Recommendation: Milani Cheek Kiss Cream Blush – This cream blush offers a beautiful, buildable color that adds a fresh flush to your cheeks.

5. Emphasize Your Eyes with Soft Shades

• Tip: Avoid harsh, dark eye makeup that can make eyes appear smaller. Instead, use soft, neutral shades to enhance your eyes. Define your eyes with a subtle liner and mascara to make them pop.
• Recommendation: Covergirl Trunaked Eyeshadow Palette in Nudes – This palette features a range of neutral shades that are perfect for creating soft, natural looks. Pair it with L’Oréal Paris Voluminous Lash Paradise Mascara for fuller, lifted lashes.

6. Fill and Shape Your Brows

• Tip: Full, well-shaped brows can take years off your face. Use a brow pencil or powder to fill in sparse areas and create a natural arch that lifts your eyes.
• Recommendation: NYX Professional Makeup Micro Brow Pencil – This pencil allows for precise application to create natural-looking, defined brows.

7. Add a Youthful Glow with Highlighter

• Tip: A subtle highlighter can add a youthful radiance to your complexion. Apply it to the high points of your face like the cheekbones, brow bones, and down the bridge of your nose.
• Recommendation: Wet n Wild MegaGlo Highlighting Powder – This affordable highlighter gives a gorgeous glow without emphasizing fine lines.

8. Finish with a Soft, Hydrating Lip Color

• Tip: Opt for hydrating lipsticks in soft pinks, mauves, or nude shades. Matte lipsticks can make lips look dry, so choose formulas with a satin or glossy finish.
• Recommendation: Revlon Super Lustrous Lipstick in Rose Velvet – This creamy, moisturizing lipstick is perfect for adding a natural flush to your lips.

Final Thoughts

Makeup should enhance your natural beauty, not mask it. As we age, it’s important to focus on products and techniques that work with our skin rather than against it. With these tips and affordable drugstore products, you can achieve a youthful, glowing look that makes you feel confident and radiant at any age.